Since its launch in 1999, backed by fine product quality, superior packaging and high-recall advertising, it has been a runaway success. In the first year alone, it sold one million cases - a record for any Indian or foreign brand operating in India. This also made it the first brand in the liquor industry to make it to the Limca Book of Records.
Our flagship brand 8PM has been launched as New 8 PM with a superior brand experience. Made of quality grains, New 8 PM extended itself to bring lavishness and enjoyment. All this has led the brand to explore different dimensions of its core promise- 'thaath'.